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Anouck Meier

Chief Storytelling Officer · Ampersand Copy & Content

I help companies engineer content marketing strategies to build their tribe while adding to their bottom line. I’m also notorious for writing converting copy for sales funnels that doesn’t make you want to rip out your eyeballs.

9 articles

1. 

   Masterclass

   Measuring Content Marketing ROI: Show Me The Money

   Most marketers don't know what their content marketing ROI is. Here's how to find out (and prove) that it's making money.

   Oct 10, 2019 · 12 min read
2. 

   Masterclass

   Repurposing Content: 4 Easy Ways to Get More Out of Your Content

   If you’re looking to get more for your content buck, read on. We're listing 4 different strategies to repurpose your old content so you can reach new audiences, boost your SEO, gain extra authority and more.

   Oct 3, 2019 · 11 min read
3. 

   Masterclass

   The Ten Commandments of Effective Content Distribution

   Distribute your content as successfully as Jesus Christ himself, following these wise content promotion strategies.

   Sep 26, 2019 · 14 min read
4. 

   Masterclass

   Learn How to Write Compelling Copy from the Masters of Copywriting

   Come along for copywriting 101 and swipe some ideas from the folks Don Draper’s character was based on. ‘Cause there’s no school like the old school.

   Sep 19, 2019 · 11 min read
5. 

   Masterclass

   Content Creation: How to Create Quality Content Consistently as a Small Business

   Looking for a blueprint for creating quality content? Roll up those sleeves and learn how to create great content that will help you build a prosperous brand.

   Sep 12, 2019 · 13 min read
6. 

   Masterclass

   How to Create a Content Calendar – Full Guide

   Here's how to build your content calendar in 8 easy steps. Why you need it. And some bonus tips to nail it.

   Sep 5, 2019 · 12 min read
7. 

   Masterclass

   Content Ideas on Tap: 8 Ways to Generate Infinite Ideas for Your Content Marketing

   Out of content ideas? Here's the 8 top tactics to generate killer ideas for your content marketing. Always starting with your reader in mind.

   Aug 29, 2019 · 13 min read
8. 

   Masterclass

   Build a Content Strategy in 5 Steps: Stop Wasting Your Time on Content (Unless You’ve Got a Strategy)

   Discover which 5 simple steps you can take to develop a strong content strategy.

   Aug 22, 2019 · 11 min read
9. 

   Masterclass

   What is Content Marketing? And Why is it Important?

   Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

   Aug 15, 2019 · 11 min read