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Founder Coffee

Have coffee with famous founders. Salesflare's co-founder Jeroen does it on your behalf.

53 articles

  1. Matthew Cleevely of 10to8

    Jeroen talked with Matthew Cleevely, co-founder of 10to8. They talk about building water rockets and designing mouse mats, picking things apart to learn how to build things, the stress of running out of money, and how to make yearly plans you’ll actually realize.

    by 36 min read

  2. Susanne Klepsch of MeetFox

    Jeroen talked with Susanne Klepsch, co-founder of MeetFox. They talk about how we got to love processes, why as a small business you should do things that don’t scale to compete, how difficult it is to convert freemium users, and why Susanne wishes she stuck with a niche much earlier.

    by 34 min read

  3. Ai Ching Goh of Piktochart

    Jeroen talked with Ai Ching, co-founder of Piktochart. They talk about why and how Piktochart introduced a 4-day workweek, how it feels to be working fully remotely from a tropical island, what it means to build a people centric company, and the immense power of deep work.

    by 41 min read

  4. Dave Will of PropFuel

    Jeroen talked with Dave, co-founder of PropFuel. They talk about walking slow and smiling more, focusing on controlled growth instead of building a high risk high growth business, why we don’t like the sitcom Silicon Valley, and the importance of the little things.

    by 36 min read

  5. Lisa Popovici of Cartloop

    Jeroen talked with Lisa, co-founder of Cartloop. They talk about why she chose entrepreneurship over med school, what motivates and what scares her, everything she does to stay healthy and balanced, how you make your customers the heroes, and why it’s important to build habits and set priorities.

    by 30 min read

  6. Udesh Jadnanansing of Mopinion

    Jeroen talked with Udesh, co-founder of Mopinion. They talk about why Mopinion focuses on the European market, how as a CRO he spends his time crunching data, the ethics of habit building in software, and why you should start selling your product as soon as possible.

    by 35 min read

  7. Will van der Sanden of Dux-Soup

    Jeroen talked with Will, founder of Dux-Soup. They talk about how to build a remote team, why Dux-Soup mostly employs freelancers, why they price their product lower than competitors, how Chrome sets the internet standards, and why listening is a founder’s most important skill.

    by 27 min read

  8. Steven Benson of Badger Maps

    Jeroen talked with Steven, founder of Badger Maps. They talk about the power of podcasting, studying languages, doing three-hour bike rides on a stationary bike, and why he might move his company out of the Valley.

    by 31 min read

  9. Nick Franklin of ChartMogul

    Jeroen talked with Nick, founder of ChartMogul. They talk about the joys of building stuff and hiring the right people, how he’s looking to go deeper in the current niche, his plans with implementing EOS, living in Korea, and developing your own inner confidence.

    by 38 min read

  10. Amir Salihefendić of Doist

    Jeroen talked with Amir, founder of Doist. They talk about the advantages of building products for yourself, how synchronous team communication is stressing us all out, the difficulties of find product-market fit in a busy industry, and how to stay competitive in the long run.

    by 31 min read

  11. Randy Rayess of Outgrow

    Jeroen talked with Randy, co-founder of Outgrow. They talk about how to recruit the right people, how to select the right features to work on, the benefits of meditation and stretching, and why doing something for just 3 minutes per day might be the right way to start building a lasting habit.

    by 39 min read

  12. Rand Fishkin of Sparktoro

    Jeroen talked with Rand, co-founder of Sparktoro. They talk about SaaS vs. services, the innovative business model behind Sparktoro, how to stay authentic in marketing, how Rand organizes marketing in his new company, and why not to release any MVP but take it slowly.

    by 43 min read

  13. Veronika Riederle of Demodesk

    Jeroen talked with Veronika, co-founder of Demodesk. They talk about why to focus very hard on the product first before starting to sell, how to properly organize a remote team, and how to know whether you’ve reached Product Market Fit.

    by 30 min read

  14. Jason Fried of Basecamp

    Jeroen talked with Jason, co-founder of Basecamp. They talk about how to go about remote working the right way, why he puts sustainable growth over investor fueled growth, and how to apply stoicism in life and in business.

    by 61 min read

  15. Max Armbruster of Talkpush

    Jeroen talked with Max, co-founder of Talkpush. They talk about whether it makes sense to combine software with services, how the big internet giants get rich, and how to build great processes and have effective meetings.

    by 25 min read

  16. Alex Theuma of SaaStock

    Jeroen talked with Alex, co-founder of SaaStock. They talk about how SaaStock is now going online during the COVID-19 crisis and beyond, how to start a business starting with the audience, and why you should never forget that cash is king.

    by 29 min read

  17. Rahul Vohra of Superhuman

    Jeroen talked with Rahul, co-founder of Superhuman. They talk about how Superhuman goes about prioritizing growth projects, his career detour starting a PhD in machine learning, how playing Dungeons and Dragons keeps him inspired, and why you need to aim for either growth of users or growth of revenue, but not both.

    by 36 min read

  18. Mada Seghete of Branch

    Jeroen talked with Mada, co-founder of Branch. They talk about good reads and Goodreads, about working 14-16 hours per day and being lucky, Branch’s big vision, and the excitement of building a team and making an impact.

    by 30 min read

  19. Darren Chait of Hugo

    Jeroen talked with Darren, co-founder of Hugo. They talk about how having a baby makes you a better founder, the dilemma between raising VC money vs. not, how partnerships can boost your business, and why trusting your team makes all the difference.

    by 29 min read

  20. Harrison Rose of Paddle

    Jeroen talked with Harrison, co-founder of Paddle. They talk about how he builds a solid team while hiring 100 employees in a year, why he gets up at 6, how he keeps his high energy up, and why you need to keep learning faster than your organization.

    by 30 min read

  21. Xenia Muntean of Planable

    Jeroen talked with Xenia, co-founder of Planable. They talk about why you should hire slowly to build culture, how excited she is about rebranding Planable, and the long road to product-market fit.

    by 26 min read

  22. Perttu Ojansuu of Happeo

    Jeroen talked with Perttu, co-founder of Happeo. They talk about how he spends his time scaling the team, why he started being more mindful about sleep, and why he moved from Helsinki to Amsterdam.

    by 19 min read

  23. Omer Molad of Vervoe

    Jeroen talked with Omer Molad, co-founder of Vervoe. They talk about his pivot from small to big companies, about how to focus on the journey step by step, his chaotic schedule, and how he started trusting his team, stepping away and empowering people.

    by 31 min read

  24. Allan Wille of Klipfolio

    Jeroen talked with Allan Wille, co-founder of Klipfolio. They talk about Klipfolio’s big pivot, how he stepped down as CEO, and why he’d dream bigger if he was doing it all over again.

    by 27 min read

  25. Chris Savage of Wistia

    Jeroen talked with Chris Savage, co-founder of Wistia. They talk about how they grew Wistia from 2 to about 100 people, how they resisted acquisition offers and raised debt funding instead, how Chris’ role evolved over time, and why you shouldn’t do anything if you’re not obsessed by it.

    by 36 min read

  26. Ilan Missulawin of ClickCease

    Jeroen talked with Ilan, co-founder of ClickCease. They talk about what makes Tel Aviv a big tech hub, why his wife calls him a sociopath, the definition of a brand, coffee culture, and comic books.

    by 27 min read

  27. Cody Candee of Bounce

    Jeroen talked with Cody, co-founder of Bounce. They talk about his long term vision with Bounce, what he learned by starting off as a product manager, Bounce’s weekly planning horizons, how to close investment deals, and why you should take all advice with a grain of salt.

    by 30 min read

  28. Laura Roeder of MeetEdgar

    Jeroen interviewed Laura, co-founder of MeetEdgar. They discuss why she recently appointed a President, the challenges of building on top of social networks, how she keeps the pressure off her team, and how “people don’t fail, but systems do”.

    by 25 min read

  32. Rick Perreault of Unbounce

    We talk about Rick’s childhood dream of becoming an astronaut, where he gets his inspiration for running his business, and why building the right company culture is everything.

    by 27 min read

  33. Rob Walling of Drip

    Jeroen talks with Rob, co-founder of Drip, one of the leading marketing automation platforms out there. Rob shares how Drip evolved from a pop-up to a marketing automation platform. He talks about his passion for building, how he invested in WP Engine early on, the lack of marketing focus in SaaS companies, and why he works 35 hour weeks.

    by 39 min read

  34. Mikita Mikado of PandaDoc

    Jeroen talks with Mikita, the CEO of PandaDoc, one of the leading proposals and quotes solution for sales people. Mikita shares how he built a company of 160 employees around learning, impact and fun, why he spends most of his time communicating and strategizing, and his favorite hobby, surfing.

    by 18 min read

  38. Krish Subramanian of Chargebee

    Krish grew Chargebee from 80 to 150 employees over the past year. We talk about how he keeps managing this steep growth, how keeps the vision clear, and what his typical working day as a CEO exactly looks like.

    by 30 min read

  39. Bart Lorang of FullContact

    Bart is the CEO & Founder of FullContact. We talk about how his wife’s address book inspired FullContact, how he aligns the 300 brains in his organization, and how he encourages a culture that is about the whole person.

    by 24 min read